Just announced Emerson (Parent Company of Ridgid) has just acquired the Tools & Testing division of Textron (Parent Company of GreenLee). For many years these iconic brands were focus exclusively on their respective trades Ridgid was synonymous with Plumbing Tools while GreenLee Electrician Tools. In recent years these once near monopolies have been the target for many brands to challenge; Milwaukee, Dewalt, Southwire – Maxis – Sumner, Current – Jackson, iTool, Wheeler Rex, among others have all been able to take chunks of business away with new tool innovations, more aggressive pricing and keeping ample stock. With both brands now part of the Emerson Family, will they be able to leverage them together to reclaim some lost ground? Continue reading →