You might remember the “God Made a Farmer” Ram Truck Commercial from the super bowl last week. Personally, it was one of the best messages we’ve seen in a commercial in recent memory. So only a few days later at the World of Concrete, when we heard the announcement Bosch Tools would Partner with Ram Truck in several efforts including the 2013: The Year of the Farmer (which will raise $1 million for the FFA), we thought it was a very smart alliance.
More directly and potentially rewarding for you, Bosch and Ram are giving away a FREE TRUCK of your choice this month (up to $50,000 value). Just enter to win this World of Concrete Sweepstakes before the end of the month!
What the long term vision of this partnership will mean for the two companies is not totally clear to us at this point. Bosch has also made a partnership with Knapheide custom body components so it is not hard to imagine a totally outfitted, limited production run of trucks that would be ready to accept the L-Boxx Storage System. Buying a truck for super organization might seem extreme but if you run your business from your truck it could be a good investment. We will be interested to see the final results, even if it’s just a really cool truck with some Bosch badges.