Hitachi Power Tools is Now Metabo HPT

Metabo HPT

Yes the rumors are true Hitachi Power Tools is changing their name to Metabo HPT but will remain a totally different tool brand from Metabo with different cordless platform for the near future. Originally we heard the Hitachi Tool brand (purchased by KKR investment first about a year ago) was going to become Koki Holdings as the global conglomerate Hitachi was no longer going to let their name be on the tools. KKR also owns Metabo so from a tool branding stand point this makes a lot of sense, with such a great name you can use. Logistically for tool users and retailers this has a big potential to get messy and confusing with a high likelihood both brands will be tarnished in the short term. Hopefully both Metabo brands will become 1 company in the long  run and they’ll figure out how to combined the good will both brands have build into something pretty powerful. More info below from Hitachi Power Tools directly. 

Metabo HPT Logo

Metabo HPT, durable power tools providing jobsite solutions with innovation at its core.

*It is important to note that as Hitachi Power Tools changes their name in the North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, PA will remain. These two distinct brands, Metabo HPT and Metabo, are part of the parent company, Hitachi Koki Co., Ltd (scheduled to change the name to Koki Holdings Co., Ltd in June 2018) that partnered with leading global investment firm KKR from April 2017.

About Metabo HPT

Metabo HPT (formerly known as Hitachi Power Tools) offers an extensive line of professional grade power tools and accessories for woodworking, metalworking, drilling and fastening, concrete drilling and cutting, outdoor power equipment products as well as a complete line of pneumatic nailers, staplers, compressors and collated fasteners. From headquarters in Braselton, GA, and satellite offices in the United States, Canada and Mexico, Metabo HPT supports over 4000 retail locations and over 1000 authorized service centers. Metabo HPT is a brand within Hitachi Koki USA, Ltd (scheduled to change the name to Koki Holdings America, Ltd); the North American division of Hitachi Koki Co., Ltd (scheduled to change the name to Koki Holdings Co., Ltd in June 2018).
FAQ

1. What happened to Hitachi Power Tools?

  • Hitachi Power Tools (Hitachi Koki USA, Ltd.- scheduled to change the name to Koki Holdings America, Ltd. in Fall 2018), headquartered in Braselton, GA- will operate as Metabo HPT – a brand of Hitachi Koki Co., Ltd. (scheduled to change the name to Koki Holdings Co., Ltd. in June 2018).
  • All Power Tool factories will continue to produce the same tools under the Metabo HPT name.
  • Inventory will transition starting from September 2018 with the launch of MultiVolt, while the majority of products will changeover after December 2018.
  • Same design, same color, same quality, same warranty, same service centers, same factories, same people, same engineering = same brand new name.

2. Why are you changing the name?

  • KKR, a leading global investment firm, partnered with Hitachi Koki Co., Ltd business unit from April 2017.
  • Hitachi Power Tools USA chose to Re-Name as Metabo HPT in March 2018.
  • Our name is changing because we are no longer a part of Hitachi Ltd.

3. How are Metabo HPT and Metabo related?

  • Metabo and Metabo HPT are separate brands of Hitachi Koki Co., Ltd.
  • These brands are stand-alone brands and not interchangeable.
  • Metabo HPT replaces Hitachi Power Tools and is headquartered in Braselton, GA.
    • Metabo HPT (Hitachi Power Tool) inquiries should be directed to:
      • Metabo HPT (Hitachi Power Tools)
        1111 Broadway Ave.
        Braselton, GA 30517

        (800) 706-7337
        www.hitachipowertools.com (will eventually be redirected to www.metabo-hpt.com in fall 2018)
  • Metabo is headquartered in West Chester, PA.
    • Metabo inquiries should be directed to the below contact:
      • Metabo
        1231 Wilson Dr.
        West Chester, Pennsylvania 19380

        (800) 638-2264
      • www.metabo.com

4. Will my Hitachi (now Metabo HPT) tool still be serviced and warrantied?

  • Yes. All Hitachi Power Tools will continue to be warrantied and supported under the same structure as they were prior to the name change.

 

 

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