Having grown up around power tools and repair mechanics all my life I have very fond memories of going to the shop and playing with huge equipment I probably had no business near. Luckily I made it out with all my fingers. Part of those memories involves a strange phenomenon where each of the repair guys would have dozens of calendars at their benches. Why would anyone need more than one calendar? Perhaps it was the different tools showcased each month but most likely it was the nice young ladies modeling the tools that might have gotten their attention.
These days the number of annual power tool calendars printed by companies has dwindled greatly. With the consolidation of some of the companies and the increase in political correctness some companies have opted to stop printing calendars all together. I don’t think it was because they were ineffective marketing tools, as a high percentage of these calendars do end up on walls and many even stay up long after December 31st. This is much more than I can saw for any other 12 printed page of marketing material you might get on any other given day. Ridgid Plumbing Tools continues the pinup calendar tradition started back in 1935 which many other have given up. You can order a Ridgid Calendar from ridgid.com for $10. Years ago these sat in the showrooms stacked up by the hundreds and every tool customer got one. Hopefully the tradition will continue for Ridgid and the few remaining companies that still print the pinup calendars. Plus I don’t want to see Miss Makita of get fired.
