A recent CNN story makes it all legitimate with real doctors, university studies and everything. I think The Ridgid Tool Company did a similar study back in 1935 when they started their first pinup calendar with “scantily clad women” (the definition may have changed over the years) to showcase their tools. I would guess there probably were not any scientists, doctors or brain scans going on at the time but the concept that pretty girls might help sell product has been pretty well understood for a many years. I originally read about this article on Tool Crib post.
In related news if you would like a Free Ridgid Calendar simply purchase any item on Ohio Power Tool and email [email protected] provide your order number and we will send you a free 2009-2010 calendar. We still have a few left.
